How Teens Use Media
This June 1 2009 report highlights research by The Nielsen Company about
how to reach the "wired" teenager. It gives data on media being used by
youth (primarily on United States (US) youth ages 10-19) and recommends
reaching them "for everything from consumer packaged goods marketing to
the democratic process" through media used to reach adults. As stated
here: "The notion that teens are too busy texting and Twittering to be
engaged with traditional media is exciting, but false....To best engage
this segment in marketing, civic and cultural pursuits, you must...examine
the nuances of their media behavior as you would any demographic
segment... it could mean the terms of engagement they so often want: to be
treated more like adults."
http://www.comminit.com/en/node/297837
