Why Paywalls Are Bad Business
by Zoe Pollock
Felix Salmon predicts that the NYT will lose to sites like the Huffington Post:
more at:
http://andrewsullivan.theatlantic.com/the_daily_dish/2011/02/why-paywalls-are-bad-business.html
Original post:
Tom McGeveran asks an important question, in his analysis of the AOL-HuffPo deal:
What is it about the environment of traditional journalism that makes it so that readers are more likely to interact with the Huffington Post reblog of a New York Times article than they are with the article itself?
The answer to this question, I think, is also a key part of the reason why the NYT paywall is a bad idea.
more at:
http://blogs.reuters.com/felix-salmon/2011/02/08/why-the-nyt-will-lose-to-huffpo/
