http://ow.ly/3EAJC
Simon Waldman - who used to run the digital business at the Guardian newspaper and is now an executive at Lovefilms - is the author of an interesting new book entitled Creative Disruption: What You Need To Do To Shake Up Your Business In The Digital World.
I caught up with Waldman earlier this month in Athens, Greece at WPP's Stream conference, where he gave a memorable presentation about his new book. Looking at disruptive digital businesses like Amazon, Skype, Google and Apple, Creative Disruption is designed as a manual for managers in companies attempting to make the transition into the digital age. Using the examples of successful reinvented businesses like IBM, Waldman's book is all about how to reinvent your business in the digital age without throwing out everything you do and everything you know.
Waldman's message is an important one. While the digital world has had a huge impact on the media industry, it is only now beginning to radically transform the broader economy. Any manager in healthcare, retail, financial services or the insurance industry needs to read Creative Disruption. The digital world is about to disrupt your business. Listening to Waldman might guarantee that this disruption won't result in destruction. –Andrew Keen
Andrew Keen is the author of The Cult of the Amateur.
