[From Expatica, News and Information for Expats in The Netherlands]
Homeless in Amsterdam advertise ice cream
[Excerpt]
24 November 2004
AMSTERDAM - Dozens of homeless people have appeared on the streets of Amsterdam sporting warm jackets emblazoned with an advert for ice cream maker Ben & Jerry's.
The scheme is the brain child of the Augustinian nuns of Warmoesstraat to help pay for the food and shelter they provide for homeless people.
The nuns say they are offering businesses the opportunity to advertise in a socially responsible way in exchange for a donation. Due to the advancing years of many of their members, the nuns now have to pay people to perform some of their services, including distributing free sandwiches to the homeless.
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JULES SIEGEL Apdo. 1764 77501-Cancun Q. Roo Mexico
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