Monday, June 27, 2005

Why Google video playback matters

ONLINE MEDIA
Why Google video playback matters

This is a big deal for many institutions which do not have the
ability to host and stream their own video, but would very much like
to get their message out. In essence, Google is providing their
infrastructure free of charge to let anyone upload video and have it
be found. That's a very big deal in and of itself. . . . this will
help the spread of an alternative universe for video distribution and
playback, one independent of the walled garden business model in
which video is currently locked. I've ranted on this before, but I do
believe that the sooner independent voices have an outlet for their
work, and a business model to pay for it, the sooner we'll see
content creators revolt from
the hegemony of cable and studio models.

Source: John Battelle, John Battelle's Searchblog
http://battellemedia.com/archives/001658.php
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