Friday, December 04, 2009

New Tool for Online comment

Journalists and news outlets are accustomed to offering comments and criticisms about others, but they're not as used to being the subject of public comment themselves. In the online world, where technology can and does upend established relationships, journalists and online news outlets are joining the ranks of the commented-upon.

The shift has taken place due to the increased presence of commenting and feedback features on news websites, and partly thanks to the use of comment-friendly platforms such as WordPress. In these contexts, the news outlets have chosen to accept user comments, and they retain a certain amount of control over which ones appear on their site. Now, a new technology, Google's Sidewiki annotation tool, is poised to present a challenge to website owners, including news outlets, that attempt to control the interface between their site and end users. Suddenly, they won't have as much control over comments related to their content.

And that change in control might lead to some legal tussles down the road.

in reference to: MediaShift . Will Google Sidewiki Shift Control of Online Comments? | PBS (view on Google Sidewiki)

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